A retail mobile application to boost the productivity of teams in stores.
Discover how and why Chalhoub Group implemented Daxium’s mobile retail application for its beauty advisors in stores.
About Daxium, a no-code mobile application editor
Daxium is a mobile solutions editor that contributes to the success of the “Retail” industry by facilitating communication between stores, field teams, and headquarters. Sales advisors, store managers, trainers, merchandisers, sales representatives, technicians, internal auditors… Daxium provides retail mobile applications to all types of collaborators to digitize their daily work and improve the customer experience. The “turnkey” approach combined with integration with major ERPs gives a real competitive advantage to its clients. Daxium operates in Europe, the Middle East, and the Asia-Pacific region from its offices in Paris, Dubai, and soon in Singapore. Daxium has been awarded more than 10 times for its technological innovations and the success of their implementation.
About Chalhoub Group, a major player in luxury in the Middle East
By combining its expertise in the Middle East and its intimate knowledge of luxury, Chalhoub Group develops brands in the region by offering excellent service to all its partners and a unique experience to its customers. The Group is transitioning from a traditional luxury distributor in the Middle East to a hybrid distributor that offers luxury experiences to customers worldwide.
By committing to implement new sustainable practices in its activities, Chalhoub Group was awarded in 2019, and for the seventh consecutive year, the “CSR Label” from the Dubai Chamber of Commerce, recognizing its corporate social responsibility. The Group has been a member of the United Nations Global Compact Community since 2014 and a signatory of the Women’s Empowerment Principles (WEP).
The implementation of the retail mobile application
Chalhoub Group implemented Salesforce CRM for the cosmetic brands it distributes. The goal was to find a way for beauty advisors working in multiple stores, locations, and countries to leverage the power of customer data to create a personalized and privileged customer relationship while staying in contact with headquarters. The group chose to work with Daxium, a French startup that offers “cloud” solutions for sellers and distributors. This partnership was signed after many studies and analyses that led to the implementation of an innovative mobile application for beauty advisors.
Do you want to implement your own
Real-time information is exchanged and compiled between stores and headquarters. This allows for a quick and effective response to the needs of the field team. In the medium term, it will also be useful for defining future strategic directions as soon as the amount of collected data is sufficient.
Data at the heart of the customer experience
A complex environment and the integration of existing systems
The first beauty stores in the United Arab Emirates were able to reopen after experiencing some delays due to COVID-19. deployment plan for 2020 for more than 15 major beauty brands across the Middle East is already underway, and we hope that our collaboration will further develop. There is a lot of value to create together in this partnership.
“Daxium has created one of the most advanced retail applications in the Middle East, communicating simultaneously with SAP HRMS, Oracle, and Salesforce. An innovation that opens up great opportunities and gives a competitive advantage to our client Chalhoub Group.”
Tom Crépin, Daxium
“We worked closely with Daxium, Salesforce, our brands, and our teams to make this vision a reality. We could not have achieved the expected results of our project without the fantastic flexible support of the Daxium team and their willingness to roll up their sleeves. This project was not easy, and credit goes to our expert project manager, our CRM team leader, and the support of our colleagues in the IT division.”
Kristof Lukovich, Head of Digital for Beauty, Chalhoub Group