The issues encountered,
within the Retail departments.
Retail players deploy multiple merchandising campaigns each year across their network of retail stores. The aim of these campaigns is to increase the brand’s visibility by offering promotions on new products, which are presented through in-store animations and podiums.
On a large scale, coordinating all merchandising campaigns is complex to manage as each store receives specific guidelines and provides feedback on campaign installations that may vary from one store to another.
Why choose the Daxium-Air solution ?
Your merchandising guidelines via a mobile application.
Quickly a photo feedback and confirmation of the installation.
All your merchandising campaigns in real-time.
The information flow and save it in a database.
Digitalise the deployment of your merchandising guidelines.
The sharing of guidelines is done in a structured manner, allowing the headquarters to monitor the progress of the campaign in real-time. The immediate feedback provided through the application also allows for quick notification to the headquarters in case of any issues. As a result, corrective measures can be implemented more quickly, reducing the impact on the merchandising campaign.
Access dashboards and centralise your data.
The merchandising teams will have access to dashboards that provide them with an overview of their merchandising activities across the entire network and will have different access points :
- Creating campaigns from the platform’s web portal ;
- Received shared items in shops via the mobile application ;
- Taking photos and filling in a checklist to confirm the installation ;
- Access to the photo database and global visibility dashboards providing by the headquarters.
Want to roll out your merchandising campaigns?
Discover other retail use cases.
Our clients testify
Testimony of CashPlus in Morocco, 1,000 points of sale
Testimony of the Deputy general Manager of cash Plus, Nabil Amar. Expert in money transfers since its creation in 2004, Cash Plus has 4,000 points of sale, and today allows its customers, in addition to sending and receiving their money anywhere in Morocco and abroad, to have access to a multitude of financial and parafinancial services.
Their network covers the entire national territory in Morocco Daxium has digitalised since a web and mobile application to enable their field teams to report any useful information.
BMR was co-founded by three company directors, including Nabil Amar, to distribute the Daxium-Air solution exclusively in North Africa.